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Nick Disabato Presents: Design Research with Metrics: Blending the Qualitative & Quantitative
Introduction and Key Takeaways
Welcome and Introduction (7:32)
The Process of Design Research
Quantitative and Qualitative Research Definitions (8:38)
The Process of Synthesis (8:54)
Getting the Team Onboard With Research (8:45)
Being Badass - Avoid Self Centered Marketing (2:24)
Q&A
Q&A - Card Sorting (3:18)
Q&A - A/B Testing of Sales Pages (2:45)
Q&A - Managing Client Expectations in User Testing (2:15)
Q&A - Getting Clients to Respond to Surveys (3:21)
Q&A - Managing Client Expectations in User Testing
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