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Beyond the Click
Introduction and Key Takeaways
Welcome and Introduction (2:27)
Beyond the Click - Looking Deeper Into Metrics
What does it mean to go "Beyond the Click"? (5:56)
ROI and Lasting ROI, Key Metrics Review (3:59)
Lasting ROI and It's Importance (4:06)
Tracking Your Data - Models and How To
Single Click Attribution Models (2:27)
How to track ROI (5:03)
Sales Funnels and Tracking - Why is it important? (4:47)
Nurture Sequence Optimization
Breaking Down Your Nurture Sequence (4:13)
How to Optimize Your Funnel (3:19)
Multi-Touch Attribution and Views for Optimization
Multi-Touch Attribution is great, but..... (5:35)
Toggle Between First and Last Touch For Better Optimization (2:17)
Using Tags for Offline Tracking, Farewell (5:10)
ROI and Lasting ROI, Key Metrics Review
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