What will I learn?
In this course, you will gain valuable insights into measuring lasting ROI, optimizing marketing funnels, embracing multi-touch attribution models, and utilizing actionable insights for data-driven decision-making. This is an opportunity to transform your marketing approach and unlock the untapped potential of your ads.
Keith is going to be discussing the following:
- How to uncover hidden data treasures: Track customer journeys beyond the click to reveal the long-term impact of your ads.
- Measuring lasting ROI: Learn to attribute conversions, purchases, and engagement occurring days, weeks, or months after the initial ad interaction.
- Optimizing marketing funnels: Understand post-click customer journeys, identify key touchpoints, and refine strategies for maximum results.
- Multi-touch attribution: Allocate credit to different touchpoints in the customer journey, informing budget allocation decisions.
- Actionable insights for decisions: Use customer journey tracking to make data-driven choices, optimize ad targeting and messaging, and boost ROI.
Meet your instructor
Keith Perhac
Founder, SegMetrics
Keith is the founder of SegMetrics, and the second most-obsessed with data on the team. He talks fast, rants about marketing more than is generally healthy, and enjoys building marketing optimization funnels.
To be honest, we're a little worried about him.
Example Curriculum
Introduction and Key Takeaways
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Beyond the Click - Looking Deeper Into Metrics
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Tracking Your Data - Models and How To
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Nurture Sequence Optimization
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Multi-Touch Attribution and Views for Optimization
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