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Slicing and Dicing: Optimizing Your Marketing Through Customer Verticals and Segmentation
Introduction and Key Takeaways
Welcome and Introduction (4:29)
Customer Verticals
Section summary
Key Questions in Marketing and Customer Verticals (4:29)
Understanding Customer Verticals (4:04)
Vertical Specific Landing Pages and Microsites (7:45)
Digging Deep Into the Data
Section summary
Measuringin Your Data - Finding the Quality Leads (4:45)
Looking for the Outliers in Your Data (2:50)
Data Can Be Misleading from the Top Level View (4:26)
CRO - Conversion Rate Optimization Tips
Section summary
Optimizing Landing Pages (4:04)
Eye Tracking Technology (3:24)
Which Testimonials Have the Most Influence, CTAs (5:25)
Dynamic Content and Vertical Specific Pages (3:18)
Finding and Fixing the Holes, Wrap Up
Section summary
Identifying the Holes in Your Funnel (3:14)
Analyzing Your Verticals by Segments (3:21)
Wrap up and Final Thoughts (0:55)
Measuringin Your Data - Finding the Quality Leads
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