What will I learn?


At SegMetrics, we're not just about data – we're about making that data work for you. In this course, born from the enlightening webinar with Keith Perhac, our very own Founder and the genius mind behind SegMetrics, you're set to embark on a transformative journey. By the end, you'll not only understand your marketing funnels like never before but will have mastered the techniques to optimize them for maximum returns. And with a touch of humor and storytelling, expect an engaging experience that's pure SegMetrics.


Here's a sneak peek of what's inside:

  • Captivating Content: Explore the mechanics behind Ontraport’s Landing Pages. Learn the principles of crafting content that aligns with your audience's unique interests, aiming for optimal conversion rates.
  • ROI Essentials: Dive deep into the relationship between lead sources and landing pages. Discover strategies to consistently produce high-quality leads and increase sales efficiently.
  • Decoding Your Funnel: Beyond the surface-level KPIs, there are nuances in your funnel performance. Understand how to uncover hidden strengths and areas for improvement, ensuring you capitalize on every revenue opportunity.
  • Psychology and Influence: Familiarize yourself with the key psychological triggers in marketing. Acquire skills to effectively address customer objections, boost your sales, and foster genuine loyalty among your audience.


Supported by real-world examples and a touch of SegMetrics' characteristic dry wit, this course is designed to equip you with both the knowledge and tools to enhance your marketing strategies. Through a data-driven and strategic thinking approach, you'll be better positioned to optimize your efforts and achieve desired results.

Meet your instructor


Keith Perhac

Founder, SegMetrics



Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.