How would you feel if you walked into a doctor’s office, told them a single symptom like stomach pain…and then they monologued at you about potential treatments for twenty minutes.? You would probably feel a lack of empathy – like the doctor wasn’t fussed about understanding your exact situation.
Contrast that to being asked a whole series of questions. Maybe they even correctly predict details like “let me guess, does it typically hurt around 1hr after eating?”. You get a confidence boost that they get what you’re going through and will give relevant advice.
It sounds ridiculous, lead magnets go with the first approach.
They draw people in based on a single pain point, then give some general advice about how to fix the issue. At best, they have a few sections acknowledging different ways it might play out.
Personality quizzes have been around for almost 100 years, when Meet Yourself, a 336-page home-psychoanalysis test was published in 1936.
They became a common feature in magazines like Seventeen, Esquire and Men’s Health. Covers often posed questions such as “Which Backstreet boy is your perfect match?” or “What fad diet is right for your body type?” to entice shoppers into buying.
Then of course came the internet.
Quizzes became a core tactic in the world of clickbait. Whether it’s assigning people to Harry Potter houses, guessing where your accent is from, or testing your music knowledge, they regularly get millions of users and go viral.
Businesses started catching on as tools or plugins made building quizzes more accessible.