We’ve all done it. We take a free sample, despite that we have no intention of possibly buying the full product. Because who can resist a tiny cube of cheese on a stick?
Or you grab the leaflet with the best intentions of reading it later, but it gets forgotten about, left in your pocket, and turns into mush in the laundry.
So maybe it’s time to accept freebies aren’t the most effective form of marketing…
Start with the impulse purchase
People value what they pay for. That’s why tripwire funnels are becoming a popular alternative strategy.
(Yes, the name “tripwire” is terrible, but don’t let that put you off.)
The idea is to give people a soft entry into your business, but in a way that helps to build the relationship more than an ignored PDF.
It could be a more comprehensive ebook, a physical book, a short course or other purchase. Typically the tripwire offer is in the $5-20 range, so small enough to be an impulse buy.