What will I learn?
Aaron and Andy will teach the following things:
- Facebook Attribution Hacks - using a second custom attribution field to catch tons of missed attribution data
- 2 Facebook Funnel Strategies for two types of audiences
- Microcontent Marketing Startegies - don't wait weeks or months for organic results, do this instead.
- Why you should be advertising on TikTok - even if it's not in your marketing plan this year
- Becoming an Authority - what it takes to sell courses today
-
Advice on CPC strategies - that won't break the bank and lead to ready buyers
Meet Your Instructors
Aaron Parkinson
CEO of Seven Mile Media SECZ
Aaron Parkinson is the CEO of 7 Mile Media and is widely considered to be one of the digital marketing pioneers. Aaron has almost 20 years of experience and has helped generate over a billion in online sales. Aaron lives in the Cayman Islands with his wife of 20 years and his three children.
Andy McDuff
CMO of Seven Mile Media SECZ
Andy McDuff is an experienced digital marketer specializing in paid media, analytics and conversion rate optimization.
In media buying, Andy is highly experienced in Google Search and Facebook advertising and has managed campaigns across more than 20 markets in North and South America, Europe and the Asia-Pacific region.
He is also an Associate Professor in Digital Marketing at one of Europe's top marketing universities and being tri-lingual (English, Spanish and French), he enjoys travelling and learning about new cultures.
Optimizing Your Marketing with
Shopify & SegMetrics
