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The 3 Week Guide to Building Marketing Funnels that Convert
1. Introduction
Welcome from Keith Perhac (2:30)
Introduction - Exercise
2. What You'll Learn
Your Crash Course in Sales Funnel Creation (4:32)
Lesson 2.1 - Exercise
3. Funnels are the Foundation of a Successful Business
Understanding Your Audience With Funnels (5:20)
Lesson 3.1 - Exercise
Funnels Can Be Automated (6:16)
Lesson 3.2 - Exercise
Funnels Are Like a Checklist (8:13)
Lesson 3.3 - Exercise
Funnels Are the Foundation of Successful Launches (54:33)
Lesson 3.4 - Exercise
4. Optimizing Towards Success: Marketing Funnels Get Better With Age
Measuring How People Go Through Your Funnel (8:07)
Lesson 4.1 - Exercise
Bonus Content: Building a Quiz that Converts
How to Know What to Track (8:12)
Lesson 4.2 - Exercise
KPIs to Monitor
Lesson 4.3 - Exercise
Bonus: 4 Critical Metrics Hiding in Your CRM
Tagging Marketing Funnel Touchpoints (54:27)
Lesson 4.4 - Exercise
The Campaign Tagging Guide (4:33)
Lesson 4.5 - Exercise
Bonus: The Ultimate Tagging Blueprint
5. Looking at your funnel for the first time
6 Mistakes to Avoid
Lesson 5.1 - Exercise
6. The Classic 6-Step Marketing Funnel
Step 1 - Your Optin Magnet (80:35)
Lesson 6.1 - Exercise
Step 2 - Offer For More Info (Bigger Ask) or One-Time Offer (OTO) (1:50)
Lesson 6.2 - Exercise
Step 3 - Educational Warming Funnel (1:23)
Lesson 6.3 - Exercise
Step 4 - The Sales Funnel (1:04)
Lesson 6.4 - Exercise
BONUS: Quick Start Guide to better Sales Sequences
Step 5: Upsell/Downsell Offers (3:52)
Lesson 6.5 - Exercise
Step 6: Last Chance Offers (1:08)
Lesson 6.6 - Exercise
7. Turning Visitors Into Leads
The Carrot and Stick Theory
Lesson 7.1 - Exercise
8. Why Educational Funnels are Vitally Important
6 Tips for Educational Funnels (3:48)
Lesson 8.1 - Exercise
BONUS: How to Get the Real Lead Value
9. Nurture Sequences: Warm Cold Leads with the Hero’s Journey
Into The Hero's Journey (2:32)
Lesson 9.1 - Exercise
10. Building the Sales Funnel
Tactics for Selling (1:11)
Lesson 10.1 - Exercise
Upsell Offers - Tips and Tricks
Lesson 10.2 - Exercise
What's Next?
Lesson 10.3 - Exercise
11. Four Exercises to Optimize Your Marketing
Exercise One: Select Your Campaign (1:54)
Exercise Two: Find the Holes in Your Funnel (3:14)
Exercise Three: Find Under-Performing Cohorts (1:33)
Bonus: Calculate Lead Value
Exercise Four: Optimize Your Cohort Conversion (1:15)
12. Wrapping It All Up
Closing Statement from Keith Perhac (2:19)
The Carrot and Stick Theory
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