What will I learn?
Learn how to hit the ground running with SegMetrics!
This course teaches the fundamentals of using SegMetrics and marketing analytics to understand your marketing, and will help you set up your account, get familiar with the platform, and start optimizing your marketing right away.
You will learn how to:
- Connect your existing marketing tools to SegMetrics to get a full view of your marketing funnel
- Understand how SegMetrics uses the customer journey to understand where to optimize your marketing
- Track the behavior of newly-acquired leads and customers
- Create targeted segments and cohorts of your contacts
- Build your first KPI dashboard
You'll learn from a series of quick videos that explain marketing concepts clearly and walk you through processes step-by-step. Within each lesson, you'll find downloadable notes containing important takeaways and more resources for you to reference at your convenience.